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Ecommerce SEO Audit

Request an eCommerce SEO Audit.

Our eCommerce SEO audit looks at your store’s setup - checking for technical issues, reviewing keywords, content, and user experience to help improve search rankings, attract more visitors, and increase sales.

Book Discovery Call

with

Greg

, Co-Founder

Essential SEO Audits for eCommerce Brands

SEO is essential for eCommerce success, with nearly 70% of online journeys starting with a search. It’s also one of the most cost-effective ways to drive results.

But getting SEO right isn’t always easy. That’s where our audits come in. Swift begins with a detailed look at your site’s technical SEO, identifying and fixing issues that hold you back. From focused keyword research to a powerful backlink strategy, our audits set the foundation for a custom SEO plan that fits your business. Reach out to get started.

eCommerce SEO Audit

Technical SEO Audit

We begin by examining the technical health of your website to ensure search engines can efficiently crawl, index, and rank your pages. This includes checking for broken links, crawl errors, HTTPS security, mobile-friendliness, and the integrity of your XML sitemap. We also review site speed and core web vitals, which directly impact both user experience and search engine rankings.

01

Technical SEO Audit

We begin by examining the technical health of your website to ensure search engines can efficiently crawl, index, and rank your pages. This includes checking for broken links, crawl errors, HTTPS security, mobile-friendliness, and the integrity of your XML sitemap. We also review site speed and core web vitals, which directly impact both user experience and search engine rankings.

01

Technical SEO Audit

We begin by examining the technical health of your website to ensure search engines can efficiently crawl, index, and rank your pages. This includes checking for broken links, crawl errors, HTTPS security, mobile-friendliness, and the integrity of your XML sitemap. We also review site speed and core web vitals, which directly impact both user experience and search engine rankings.

01

On-Page SEO Optimisation

Next, we analyse the content and metadata on each of your pages to ensure they’re optimised for relevant keywords and user intent. This covers title tags, meta descriptions, header tags, and alt text for images. We also assess the quality and keyword relevance of your product descriptions and category pages. Optimising these elements increases your chances of ranking for the terms that bring in qualified traffic.

02

On-Page SEO Optimisation

Next, we analyse the content and metadata on each of your pages to ensure they’re optimised for relevant keywords and user intent. This covers title tags, meta descriptions, header tags, and alt text for images. We also assess the quality and keyword relevance of your product descriptions and category pages. Optimising these elements increases your chances of ranking for the terms that bring in qualified traffic.

02

On-Page SEO Optimisation

Next, we analyse the content and metadata on each of your pages to ensure they’re optimised for relevant keywords and user intent. This covers title tags, meta descriptions, header tags, and alt text for images. We also assess the quality and keyword relevance of your product descriptions and category pages. Optimising these elements increases your chances of ranking for the terms that bring in qualified traffic.

02

Content Quality and Structure Review

Search engines prioritise sites with valuable, engaging content. We review your blog posts, category pages, and product pages to evaluate content quality, length, relevance, and keyword usage. Additionally, we examine internal linking structures to guide users effectively through your site while distributing SEO value. We’ll recommend areas to enhance content or add supporting resources, such as guides and FAQs, to capture more organic traffic.

03

Content Quality and Structure Review

Search engines prioritise sites with valuable, engaging content. We review your blog posts, category pages, and product pages to evaluate content quality, length, relevance, and keyword usage. Additionally, we examine internal linking structures to guide users effectively through your site while distributing SEO value. We’ll recommend areas to enhance content or add supporting resources, such as guides and FAQs, to capture more organic traffic.

03

Content Quality and Structure Review

Search engines prioritise sites with valuable, engaging content. We review your blog posts, category pages, and product pages to evaluate content quality, length, relevance, and keyword usage. Additionally, we examine internal linking structures to guide users effectively through your site while distributing SEO value. We’ll recommend areas to enhance content or add supporting resources, such as guides and FAQs, to capture more organic traffic.

03

Keyword Research and Competitor Analysis

Our team dives deep into the keywords your potential customers are searching for, analysing how well your site is optimised for these terms. We use competitive insights to identify gaps in your current keyword strategy, comparing it with competitor rankings and content strategies. This approach helps us uncover new ranking opportunities and better position your store within your niche.

04

Keyword Research and Competitor Analysis

Our team dives deep into the keywords your potential customers are searching for, analysing how well your site is optimised for these terms. We use competitive insights to identify gaps in your current keyword strategy, comparing it with competitor rankings and content strategies. This approach helps us uncover new ranking opportunities and better position your store within your niche.

04

Keyword Research and Competitor Analysis

Our team dives deep into the keywords your potential customers are searching for, analysing how well your site is optimised for these terms. We use competitive insights to identify gaps in your current keyword strategy, comparing it with competitor rankings and content strategies. This approach helps us uncover new ranking opportunities and better position your store within your niche.

04

UX and CRO

A seamless, engaging user experience not only boosts conversions but also positively impacts SEO. We assess your site’s layout, navigation, checkout process, and other UX elements that influence engagement and sales. By identifying friction points that might deter customers, we provide insights and suggestions for optimising the user journey, making it easy for visitors to find and purchase products.

05

UX and CRO

A seamless, engaging user experience not only boosts conversions but also positively impacts SEO. We assess your site’s layout, navigation, checkout process, and other UX elements that influence engagement and sales. By identifying friction points that might deter customers, we provide insights and suggestions for optimising the user journey, making it easy for visitors to find and purchase products.

05

UX and CRO

A seamless, engaging user experience not only boosts conversions but also positively impacts SEO. We assess your site’s layout, navigation, checkout process, and other UX elements that influence engagement and sales. By identifying friction points that might deter customers, we provide insights and suggestions for optimising the user journey, making it easy for visitors to find and purchase products.

05

Backlink Profile and Off-Page SEO Evaluation

Building authority is crucial for SEO success. We review your current backlink profile, assessing the quality, relevance, and diversity of your referring domains. We also identify potential toxic links that could negatively affect your rankings. Our strategy includes a plan for strengthening your off-page SEO through targeted link-building, partnerships, and content marketing initiatives to boost your store’s credibility and visibility.

06

Backlink Profile and Off-Page SEO Evaluation

Building authority is crucial for SEO success. We review your current backlink profile, assessing the quality, relevance, and diversity of your referring domains. We also identify potential toxic links that could negatively affect your rankings. Our strategy includes a plan for strengthening your off-page SEO through targeted link-building, partnerships, and content marketing initiatives to boost your store’s credibility and visibility.

06

Backlink Profile and Off-Page SEO Evaluation

Building authority is crucial for SEO success. We review your current backlink profile, assessing the quality, relevance, and diversity of your referring domains. We also identify potential toxic links that could negatively affect your rankings. Our strategy includes a plan for strengthening your off-page SEO through targeted link-building, partnerships, and content marketing initiatives to boost your store’s credibility and visibility.

06

Data-Driven SEO Audits with Guaranteed Results

As a leading eCommerce SEO agency, we conduct in-depth, data-driven audits that increase organic traffic and drive revenue. With a 91% customer retention rate and a 15x average ROI, our SEO services optimise web pages to deliver impressive results. We offer a unique guarantee: if you're not on Google’s first page within 90 days of a full campaign, we’ll work for free until you are.

- Grow your online store’s rankings on search engines, making it easier for customers to find your products without paid ads.

- Identify and fix site speed issues, broken links, and other obstacles to ensure a smooth shopping experience for visitors, encouraging them to stay longer and browse more.

- Focus on high-intent keywords relevant to your products, improving your chances of attracting shoppers who are ready to buy.

- Address technical and on-page SEO issues that can directly impact sales, leading to a higher rate of visitors converting to customers.

- Identify and resolve any potential points of friction in the checkout process, helping to minimise cart abandonment and maximise sales.

- With data-driven insights, make informed adjustments to your SEO strategy, resulting in sustainable growth and a higher ROI from organic traffic.

Get an eCommerce SEO Audit

Our eCommerce SEO audit gives you a straightforward look at how your site is doing, highlighting what’s working well, what could use some improvement, and specific steps to make it better. We check essential areas like your site’s technical setup, structure, crawlability, and loading speed to give you a practical plan for improving your site’s visibility and bringing in more organic traffic.

Get Started

Get an eCommerce SEO Audit

Our eCommerce SEO audit gives you a straightforward look at how your site is doing, highlighting what’s working well, what could use some improvement, and specific steps to make it better. We check essential areas like your site’s technical setup, structure, crawlability, and loading speed to give you a practical plan for improving your site’s visibility and bringing in more organic traffic.

Get Started

Get an eCommerce SEO Audit

Our eCommerce SEO audit gives you a straightforward look at how your site is doing, highlighting what’s working well, what could use some improvement, and specific steps to make it better. We check essential areas like your site’s technical setup, structure, crawlability, and loading speed to give you a practical plan for improving your site’s visibility and bringing in more organic traffic.

Get Started

ECommerce SEO Audit FAQs

What is an eCommerce SEO audit?

Why is an SEO audit important for an eCommerce website?

How often should I conduct an eCommerce SEO audit?

What are the main areas covered in an eCommerce SEO audit?

How can I improve my eCommerce site's product pages for SEO?

How does site speed affect my eCommerce SEO?

What is the role of mobile SEO in an eCommerce audit?

What are common technical SEO issues on eCommerce sites?

How can an SEO audit improve my eCommerce sales?

What is an eCommerce SEO audit?

Why is an SEO audit important for an eCommerce website?

How often should I conduct an eCommerce SEO audit?

What are the main areas covered in an eCommerce SEO audit?

How can I improve my eCommerce site's product pages for SEO?

How does site speed affect my eCommerce SEO?

What is the role of mobile SEO in an eCommerce audit?

What are common technical SEO issues on eCommerce sites?

How can an SEO audit improve my eCommerce sales?

What is an eCommerce SEO audit?

Why is an SEO audit important for an eCommerce website?

How often should I conduct an eCommerce SEO audit?

What are the main areas covered in an eCommerce SEO audit?

How can I improve my eCommerce site's product pages for SEO?

How does site speed affect my eCommerce SEO?

What is the role of mobile SEO in an eCommerce audit?

What are common technical SEO issues on eCommerce sites?

How can an SEO audit improve my eCommerce sales?